Short Stories
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Gen Z “Little Treat” Culture
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in InsightsFrom $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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A True Fact About Social Media — You Can’t Be Basic
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in InsightsI often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response…
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4 Ways Retailers Can Succeed in 2023
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in InsightsIn the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past,…
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Heading Back To The Office Is Looking More Enticing
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in InsightsHeading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question…
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It Pays to Keep your Phone off the Table
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in InsightsRecently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails…
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Human Connection is a Necessity
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in InsightsWorking remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between…
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Hey Retailers
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in InsightsHey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years.…
