Short Stories
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Gen Z “Little Treat” Culture
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in InsightsFrom $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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7 Compelling Reasons to Hire a Social Media Company
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in ServicesIn today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social…
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The Mystery of the Algorithm
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in InsightsWhen our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social…
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What is a Metric Anyway?
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in InsightsCreative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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in InsightsMalls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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in InsightsSome retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on…
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What is the Cost of Wearing Luxury Labels
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in InsightsRecently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security,…
