Short Stories
-
Gen Z “Little Treat” Culture
—
in InsightsFrom $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
-
Fall Clothing Selections Got You Down?
—
The supply chain collapse is an old story, but I am experiencing it for myself in a variety of ways. I am remodeling a few rooms in my home and…
-
Any Brand on Instagram Should TikTok, Too
—
in InsightsThere’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world…
-
Social Media is a Battlefield
Social Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local…
-
Are We In A Recession?
—
in InsightsThe US economy dropped an annualized 0.9% in the second quarter, according to government data that was released. Paired with the 1.6% decline in the first three months of the…
-
The Mural Effect
—
Shopping centers struggling to fill vacancies are losing more than leasing income; they are also losing money to restore property that has been defaced by taggers who see easy targets…
-
10 Tips to Improve Your Content
—
in InsightsCopywriting for SEO (search engine optimization) is the process of creating search engine-friendly content that—most importantly—caters to users and their questions. When done right, SEO copywriting can help boost your…
