Loehmann’s Plaza
The Right Place. Anytime.
Client: Loehmann’s Plaza Shopping Center
Project: Taps & Apps Event
The goal was to create an unforgettable event that not only reinvigorated foot traffic to Loehmann’s Plaza Shopping Center post-pandemic, but also partnered with a non-profit for maximum community impact. Given that October is Breast Cancer Awareness Month, aligning with Paint Sacramento Pink/Albie Aware Foundation was the perfect way to blend philanthropy, fun, and festivity.
Creative Marketing Arts was tasked with a unique challenge to secure a local non-profit partner to benefit from the event, recruit 25-30 local craft breweries willing to engage with customers, and develop a full-scale event experience that would energize merchants and shoppers alike.
GOALS
Bring Retail Back
Support A Worthy Cause
Foster Community Engagement
Showcase Local Craft Breweries
Create A Memorable Experience
Boost Brand Visibility
Encourage Repeat Business
SERVICES PROVIDED
Community Outreach
Advertising & Promotions
Sponsorship & Partner Development
Event Planning & Management
Obtain ABC License & Permit
Provided Visibility to Tenants
Manage Partnership with Albie Aware
Strategy & Solution
Inter-Cal Real Estate aimed to make a bold statement by revitalizing retail and strengthening community engagement post-pandemic. To achieve this, Creative Marketing Arts developed a strategic plan focused on immersive experiences, philanthropy, and local partnerships.
On a sunny day in October, Loehmann’s Plaza transformed into a vibrant hub of craft beer, local eats, live music, and community spirit. The shopping center was draped in pink in honor of breast cancer awareness, creating a festive yet meaningful atmosphere.
Solution Implementation:
Community Collaboration – Partnered with the Albie Aware Foundation to align the event with Breast Cancer Awareness Month, creating a meaningful impact. 100% of the proceeds from the event ticket sales were donated to the foundation.
Retail & Brewery Integration – Secured 30 local craft breweries to participate, positioning them throughout Loehmann’s Plaza to drive foot traffic and increase exposure for merchants.
Merchant Participation – Engaged 10 Loehmann’s Plaza retailers to host breweries at their storefronts, directly benefiting from increased visibility and sales.
Live Entertainment – Curated live music performances on every patio to enhance the festive atmosphere and encourage guests to linger longer.
Philanthropic Engagement – Designed pink-themed fundraising booths featuring exclusive “Pink Loot” merchandise, with proceeds benefiting the Albie Aware Foundation.
Engaging Incentives – Organized high-value raffle prizes donated by breweries and retailers to boost fundraising efforts and incentivize participation.
Community Experience – Fostered an energetic environment where guests could enjoy great food, drinks, music and shopping – ensuring a memorable and impactful event.
30
Local Craft Breweries
$10,000 +
Donations Raised
10
Tenants Involved
Results: Measurable Success &
Lasting Connections
Over $10,000 Raised through raffle tickets and event sales, directly benefiting Albie Aware Foundation.
Revitalized Merchant Engagement as retailers embraced the opportunity to connect with new customers.
A Milestone for Local Breweries, offering them a unique opportunity to showcase their craft and connect with a broader audience.
An Unforgettable Customer Experience, blending philanthropy, craft brews, gourmet appetizers, live entertainment, and retail engagement into one seamless celebration.
Conclusion: A Bold Step Toward the Future
Taps & Apps was more than just an event—it was a statement. Loehmann’s Plaza re-established itself as a thriving shopping destination, local breweries reconnected with their audience, and most importantly, the community came together for a great cause.
With retail thriving again, this event set the stage for bigger, bolder, and even more engaging community-driven activations in the future!
“We had an absolute blast participating in the Taps & Apps event! Even though we were the last brewery to sign on and had a spot that was slightly tucked away, the turnout was incredible—we poured over four kegs in just four hours and even had to bring out more beer! The energy was amazing, and it was great to see so many people enjoying what we had to offer. This was our first event since Covid and the event participants were very happy to be out and about again. Not only was the day filled with great brews and great people, but it also felt great to support such a meaningful cause.”
Harold Blankenship
Big Sexy Brewing Company
