Short Stories
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30 Years
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in About UsIn 1994, after 12 years as a marketing director in the shopping industry, the birth of my daughter Kelley changed my life trajectory. Her arrival made it clear that I needed the flexibility to be there for her, whether she was sick or needed to be picked up early from school. This realization led me…
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A Joyful Journey Through Salesforce
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in About UsMy recent visit to Salesforce in San Francisco was an exhilarating experience, one that left a lasting impression on me. The headquarters, located in the heart of the city, buzzes…
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7 Compelling Reasons to Hire a Social Media Company
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in ServicesIn today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social…
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The Mystery of the Algorithm
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in InsightsWhen our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social…
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What is a Metric Anyway?
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in InsightsCreative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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in InsightsMalls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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in InsightsSome retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on…
