All StoriesCategory: Services
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5 Things That Set a Digital Branding Agency Apart From the Rest
Creative Marketing Arts is dedicated to building true partnerships with our clients, focusing on collaborative branding strategies that drive success. Our team at CMA has made a firm commitment to work exclusively with clients who value partnerships—those who are eager to share ideas, engage in meaningful dialogue, and collaborate to make each campaign exceptional.
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Why Should I Use Something Other Than Direct Mail Marketing?
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in ServicesAt CMA, clients frequently ask us to create direct mail marketing campaigns. These often take the form of coupon booklets, glossy magazine ads, or scratch-and-win discount promotions. However, we believe that direct mail is no longer the most effective strategy. So, where should our clients invest their marketing budgets?
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Why You Need to Invest in Monthly Web Management Fees
Many clients often ask why ongoing web management fees are necessary. Some even requesting to eliminate these fees and let the website “run as is.” However, the digital landscape is constantly evolving, with new challenges and regulations to ADA compliance, privacy cookie policies, and essential plugin updates to protect against hacking. Without consistent web management,…
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
Plugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins are invaluable tools. They allow you to extend and customize your site’s capabilities without the need for custom code, saving time and resources.
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Ringing in 2025:CMA’s Email Marketing Strategy
As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average return of $36 for every $1 spent, email marketing continues to be one of the most effective tools for reaching customers and driving sales.
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Why Does My Client Need to Worry About SEO?
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic (non-paid) traffic. The goal is simple: make your website rank higher in search engine results pages (SERPs) when users search for relevant keywords or phrases. A higher ranking means more visibility, more…
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The Mystery of SEO Revealed
Search Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and show how SEO directly impacts your website’s visibility, traffic, and success.
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to the digital world, ADA compliance ensures that websites are accessible to people with disabilities, such as those who are blind, deaf, or have other mobility…
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7 Compelling Reasons to Hire a Social Media Company
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in ServicesIn today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social media can significantly impact your brand’s visibility, engagement, and ultimately, your bottom line. Here are seven compelling reasons why investing in a social media company…
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Social Media is a Battlefield
Social Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local happenings, friends, updated feeds, and weekend events taking place locally. People checked their feeds all day long–at work, home, gym. People were online 24/7 so…