Category: Insights

  • It Pays to Keep your Phone off the Table

    It Pays to Keep your Phone off the Table

    Recently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails and shoot text messages off to my friends. As I was beginning to get lost in the device in my hand, I noticed a message…

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  • Human Connection is a Necessity

    Human Connection is a Necessity

    Working remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between home office and our Folsom office. I had no idea how fragmented we were until we scheduled a 2-day meeting in our Lake Tahoe/Truckee office.…

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  • Hey Retailers

    Hey Retailers

    Hey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years. Even though many consumers are craving the tactile aspects of shopping–online deals are still growing in popularity.As Q4 approaches, new issues like long lines without…

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