All StoriesCategory: Insights
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What is the Cost of Wearing Luxury Labels
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in InsightsRecently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security, as it does for so many of us when we visit upscale hotels and restaurants. It is heartbreaking and devastating to see your car smashed,…
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A True Fact About Social Media — You Can’t Be Basic
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in InsightsI often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response to this? There is no such thing.Once you start down the “rabbit hole” of social media there is no such thing as basic. We generally…
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4 Ways Retailers Can Succeed in 2023
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in InsightsIn the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man.
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Heading Back To The Office Is Looking More Enticing
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in InsightsHeading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question comes up every time I meet with clients who have retail properties surrounded by offices. The truth is office owners could be the next beneficiary…
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It Pays to Keep your Phone off the Table
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in InsightsRecently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails and shoot text messages off to my friends. As I was beginning to get lost in the device in my hand, I noticed a message…
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Human Connection is a Necessity
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in InsightsWorking remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between home office and our Folsom office. I had no idea how fragmented we were until we scheduled a 2-day meeting in our Lake Tahoe/Truckee office.…
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Hey Retailers
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in InsightsHey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years. Even though many consumers are craving the tactile aspects of shopping–online deals are still growing in popularity.As Q4 approaches, new issues like long lines without…
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Fall Clothing Selections Got You Down?
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The supply chain collapse is an old story, but I am experiencing it for myself in a variety of ways. I am remodeling a few rooms in my home and struggle to find the materials. I can’t find what I need when I shop in-store, and it is going to take months to get certain…
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Any Brand on Instagram Should TikTok, Too
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in InsightsThere’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world now, where vertical short-form vids feel like the primary content type for two of the largest social networks.Here’s the funny thing.Instagram’s attempts to follow TikTok…
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Social Media is a Battlefield
Social Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local happenings, friends, updated feeds, and weekend events taking place locally. People checked their feeds all day long–at work, home, gym. People were online 24/7 so…