All StoriesCategory: Insights
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Demographic Overview Generation Baby Boomers
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in InsightsThe Baby Boomer generation includes people born between 1946 and 1964, meaning they are currently between 60 and 78 years old in 2024.
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Building Your Brand
At Creative Marketing Arts, we believe that branding is more than just a logo—it’s the soul of your business, the story behind your mission, and the emotional connection you create with your audience. Our approach starts with discovery, asking the right questions to uncover what truly defines your company.
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First Impressions Matter
At Creative Marketing Arts, we include reputation management in all our marketing plans. It often meets with some resistance—until clients realize how quickly public perception can shift. If no one is actively monitoring and responding to customer feedback on social platforms, a single complaint or misunderstanding can turn potential customers away. Managing and diffusing these…
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Why Social Media Should Be a Cornerstone of Your Shopping Center’s Marketing Budget
Creative Marketing Arts is challenged each year when presenting a large line item in the budgets for social media and reputation management. Shopping centers often operate with tight marketing budgets, and every review seems to lead to further cuts. However, social media and reputation management programs are significantly more cost-effective than traditional methods like direct…
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Why You Need to Invest in Monthly Web Management Fees
Many clients often ask why ongoing web management fees are necessary. Some even requesting to eliminate these fees and let the website “run as is.” However, the digital landscape is constantly evolving, with new challenges and regulations to ADA compliance, privacy cookie policies, and essential plugin updates to protect against hacking. Without consistent web management,…
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
Plugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins are invaluable tools. They allow you to extend and customize your site’s capabilities without the need for custom code, saving time and resources.
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Ringing in 2025: CMA’s Email Marketing Strategy
As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average return of $36 for every $1 spent, email marketing continues to be one of the most effective tools for reaching customers and driving sales.
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Why Does My Client Need to Worry About SEO?
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic (non-paid) traffic. The goal is simple: make your website rank higher in search engine results pages (SERPs) when users search for relevant keywords or phrases. A higher ranking means more visibility, more…
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The Mystery of SEO Revealed
Search Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and show how SEO directly impacts your website’s visibility, traffic, and success.
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to the digital world, ADA compliance ensures that websites are accessible to people with disabilities, such as those who are blind, deaf, or have other mobility…