All StoriesCategory: Insights
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Gen Z “Little Treat” Culture
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in InsightsFrom $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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in InsightsSurrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
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in InsightsGen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.
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Demographic Overview Generation Y – Millennials
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in InsightsUnderstanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
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in InsightsMarketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach with a genuine value offer will resonate, as they prioritize quality and frugality.
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Demographic Overview Generation Baby Boomers
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in InsightsThe Baby Boomer generation includes people born between 1946 and 1964, meaning they are currently between 60 and 78 years old in 2024.
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Building Your Brand
At Creative Marketing Arts, we believe that branding is more than just a logo—it’s the soul of your business, the story behind your mission, and the emotional connection you create with your audience. Our approach starts with discovery, asking the right questions to uncover what truly defines your company.
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First Impressions Matter
At Creative Marketing Arts, we include reputation management in all our marketing plans. It often meets with some resistance—until clients realize how quickly public perception can shift. If no one is actively monitoring and responding to customer feedback on social platforms, a single complaint or misunderstanding can turn potential customers away. Managing and diffusing these…
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Why Social Media Should Be a Cornerstone of Your Shopping Center’s Marketing Budget
Creative Marketing Arts is challenged each year when presenting a large line item in the budgets for social media and reputation management. Shopping centers often operate with tight marketing budgets, and every review seems to lead to further cuts. However, social media and reputation management programs are significantly more cost-effective than traditional methods like direct…
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Why You Need to Invest in Monthly Web Management Fees
Many clients often ask why ongoing web management fees are necessary. Some even requesting to eliminate these fees and let the website “run as is.” However, the digital landscape is constantly evolving, with new challenges and regulations to ADA compliance, privacy cookie policies, and essential plugin updates to protect against hacking. Without consistent web management,…
