All StoriesCategory: Insights
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Why You Need to Invest in Monthly Web Management Fees
Many clients often ask why ongoing web management fees are necessary. Some even requesting to eliminate these fees and let the website “run as is.” However, the digital landscape is constantly evolving, with new challenges and regulations to ADA compliance, privacy cookie policies, and essential plugin updates to protect against hacking. Without consistent web management,…
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
Plugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins are invaluable tools. They allow you to extend and customize your site’s capabilities without the need for custom code, saving time and resources.
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Ringing in 2025:CMA’s Email Marketing Strategy
As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average return of $36 for every $1 spent, email marketing continues to be one of the most effective tools for reaching customers and driving sales.
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Why Does My Client Need to Worry About SEO?
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic (non-paid) traffic. The goal is simple: make your website rank higher in search engine results pages (SERPs) when users search for relevant keywords or phrases. A higher ranking means more visibility, more…
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The Mystery of SEO Revealed
Search Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and show how SEO directly impacts your website’s visibility, traffic, and success.
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to the digital world, ADA compliance ensures that websites are accessible to people with disabilities, such as those who are blind, deaf, or have other mobility…
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The Mystery of the Algorithm
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in InsightsWhen our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social media platforms in order to ensure best coverage and engagement for our clients. I am over it now as it became clear to me that…
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What is a Metric Anyway?
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in InsightsCreative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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in InsightsMalls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in the American retail landscape. Historically, malls and shopping centers have been community hubs, but foot traffic declined during the pandemic. Rising costs of consumer goods,…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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in InsightsSome retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on March 10 that said it was slashing prices and would use the sales to help fund its continued operations after much of its money was…