All StoriesCategory: Insights
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The Mystery of SEO Revealed
Search Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and show how SEO directly impacts your website’s visibility, traffic, and success.
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to the digital world, ADA compliance ensures that websites are accessible to people with disabilities, such as those who are blind, deaf, or have other mobility…
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The Mystery of the Algorithm
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in InsightsWhen our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social media platforms in order to ensure best coverage and engagement for our clients. I am over it now as it became clear to me that…
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What is a Metric Anyway?
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in InsightsCreative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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in InsightsMalls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in the American retail landscape. Historically, malls and shopping centers have been community hubs, but foot traffic declined during the pandemic. Rising costs of consumer goods,…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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in InsightsSome retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on March 10 that said it was slashing prices and would use the sales to help fund its continued operations after much of its money was…
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What is the Cost of Wearing Luxury Labels
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in InsightsRecently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security, as it does for so many of us when we visit upscale hotels and restaurants. It is heartbreaking and devastating to see your car smashed,…
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A True Fact About Social Media — You Can’t Be Basic
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in InsightsI often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response to this? There is no such thing.Once you start down the “rabbit hole” of social media there is no such thing as basic. We generally…
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4 Ways Retailers Can Succeed in 2023
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in InsightsIn the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man.
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Heading Back To The Office Is Looking More Enticing
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in InsightsHeading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question comes up every time I meet with clients who have retail properties surrounded by offices. The truth is office owners could be the next beneficiary…