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Why Gen Z is Saying Yes to Swag with Substance
When it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts. In a recent Ad Age article, marketing experts explore how personalized, well-designed swag is becoming a key loyalty driver for the generation that values individuality and experiences over traditional perks.
“Freebies are nice, but the swag has to be good. For Gen Z, that means fun, exclusive, personalized, and just bougie enough to feel like a little luxury.”
– Ad Age
This insight lines up perfectly with the trends we shared in our Generation Z overview blog, especially the rise of the “little treat” mindset, where small rewards foster big loyalty.
If your brand wants to connect with Gen Z in meaningful ways, it might be time to rethink what value looks like—because to this generation, a smartly branded keychain or a unique digital freebie could be worth far more than a generic discount.
Want help creating Gen Z-savvy loyalty strategies? Let’s chat about how we can build brand love that lasts. Contact us today!
Article By: Ad Age