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Gen Z’s “Little Treat” Era: What It Means for Marketers
From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice. In this insightful Ad Age article, see how companies like Dove, Glossier, and Diet Coke are tapping into the “little treat” mindset to spark emotional connections and build brand loyalty. This trend reflects a strategic move to connect with Gen Z’s preference for authentic, joyful experiences.
“Brands like Glossier, Rhode, and others are increasingly incorporating fruit, pastries, and other “little treats” into their marketing campaigns.”
– Ad Age
This trend is just one layer of Gen Z’s unique consumer behavior. For a deeper dive into what drives this generation’s spending habits and digital preferences, check out our Generation Z Overview.
Looking to reach Gen Z in a meaningful way? We help brands craft creative, data-driven campaigns that connect with today’s audiences—big or small. Let’s talk.
Article By: Ad Age