Demographic Overview—Gen Alpha

Generation Alpha (born from 2010–2025) is the first generation to be fully immersed in digital technology from birth. Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making. How do we reach our youngest demographic and speak to these digital natives in a way they feel understood.  Here is a recap of who they are and what they respond to in advertising.

Psychographic Breakdown of Generation Alpha

Population & Size

• 0-15 years old (as of 2025); estimated to be over 2 billion globally, making it the largest generation in history.

Diversity

• Highly diverse, more racially and culturally varied than previous generations.

Family Structure

• Many are raised by Millennials (born 1981–1996), who prioritize education, technology, and experiences over material possessions.

Education, Work & Retirement

• Education is heavily tech-based, with personalized, gamified learning via tablets and online platforms.

Health & Lifestyle

• Raised in an environment of increasing awareness of health, sustainability, and inclusivity.

Values & Interests

• More socially conscious than previous generations, with a focus on climate change, social justice, and inclusivity.

What Makes Them Tick?

Tech-First Thinking

• Constant interact with AI, voice assistants, and smart devices.
• Expect instant access to content, entertainment and information.
• Short attention spans, but highly engaged with interactive and visually rich content.

Hyper-Personalization

• Highly accustomed to tailored recommendations (YouTube Kids, TikTok, Netflix).
• Desire for experiences, products, and learning customized to their interests.

Social and Influencer-Driven

• Follow influencers and YouTubers rather than traditional celebrities.
• Trust peer reviews, user-generated content, and social proof over corporate messaging.

Gamification & Interactivity

• Grew up with Minecraft, Roblox, Fortnite, and educational apps.
• Respond positively to rewards-based systems, achievements, and interactive learning.

Short-Form, High-Impact Content

• Prefer quick, visual storytelling (think TikTok-style) over long-form media.
• Video, memes, and interactive media resonate more than text-heavy content.

Marketing Strategies for Gen Alpha:

1. Leverage Short-Form, Interactive Content

• Focus on TikTok, Instagram Reels, and YouTube Shorts to create engaging, visually rich stories that capture their attention quickly.

2. Implement AI-Driven, Hyper-Personalized Experiences

3. Gamify Engagement with Rewards and Achievements

• Use gamified systems in your marketing strategies to encourage participation and reward engagement with your brand.

4. Partner with Influencers and Peer Recommendations

• Work with micro-influencers and leverage peer-driven content to gain trust. Gen Alpha looks to influencers and their peers, not traditional celebrities, for guidance.

5. Be Authentic and Mission-Driven

• Gen Alpha prioritizes authenticity and expects brands to be mission-driven, aligning with values like climate change awareness, inclusivity, and social justice.
• Growing up with heightened social consciousness, they are highly attuned to issues of sustainability, diversity, and ethical business practices, making them quick to detect inauthentic marketing.

The Takeaway

Alphas are attracted to referrals from their peers.  It is a good idea to find small micro influencers to promote your products and be a spokesperson for your brand. Bring them into your social feeds. Start using TikTok in your media mix—they are turning their noses up to Snapchat and Facebook.  Look for an authentic voice to speak in and keep the message genuine.  They have a very short attention span so quick clip videos work best to get them to checkout with your products.

At CMA, we specialize in tailoring strategies to different demographics to help your business thrive. Want to connect with Generation Alpha or any other key audience? Reach out to us today, and let’s create a marketing plan that resonates.

Kim Kelley, Marketing Guru

Kim Kelley is the Principal at Creative Marketing Arts. With over 30 years in the Shopping Center industry, Kim offers creative ideas blended perfectly for REIT Advertising and Marketing. With an eye for perfection and creative flair, Kim offers all clients Out of the Box solutions.